

Their system focuses on the 3 main steps we curly-haired women follow: wash, condition and style. They’ve divided their products into a 3-step system and their products come mostly in these bundles as an all-you-need package. While they ticked all of my checkboxes, the real reason I preferred their brand amongst others is their simplicity. Their brand motto is to enhance the natural beauty of curly hair which is why their ingredients are safe to use. LUS is short for Love Ur Self, and I found that the company really sticks to its naming criteria. This helped me narrow down my list of consumer brands, and in the end, I decided to try out two products: LUS Brands and Verelle hair products. For one, the brand must have no inorganic ingredients, must be transparent about their ingredient list, and the ingredients listed on their company pages must match the ones on their product labels. When I was researching for the best non toxic curly hair product, I had to set a couple of parameters. The best way to learn whether a brand cares for a customer’s needs is to find out how much they spend on research and development instead of marketing.
Nextime curly how to#
How to Research Your Ingredients Well How I Found the Best Non Toxic Curly Hair Products.Verelle: Clean Non Toxic Products for Curly Girls.

Reviewing LUS Elixir Oil and Hair Perfume.How I Found the Best Non Toxic Curly Hair Products.
